About THE BTB

THE BTB Makeup is a luxury makeup brush brand born in the UAE and shaped by a refined Lebanese eye for beauty.

We created Beauty by the Book to represent our belief that exceptional results begin with the right tools, thoughtful technique, and attention to every detail. For us, perfection is not left to chance—it is built one intentional step at a time.

Our collections unfold as chapters, with every release revealing a new part of the story. Each brush is designed to combine softness, control, and purpose, helping make makeup application smoother, quicker, and more intuitive.

THE BTB is more than a brush brand. It is a world where beauty meets storytelling, every detail has meaning, and each tool earns its place in the routine.

Your story. Your tools. Beauty by the Book.